The web article Color Psychology, states that different colors give off different moods and symbolizes different things. Color Psychology applies to everyday life, everything in this world has color and therefore it affects our mood. For example, people who live in a gloomy area are more depressed than those who live in a nice, sunny area. The article reference can be found here: Color Psychology: The Emotional Effects of Color.
In the article Color in advertising made by the University of Stanford explains how different colors have an effect on the advertising that is trying to be made. It give examples as of what colors have been used in particular advertisements and why they were used. If you would like to see this article, click here.
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